Case overview
Nirog Healthcare conducted a series of three preventive health camps across Bhubaneswar — two in underprivileged slum areas and one in a residential community. The initiative focused on early detection, lifestyle awareness, and promoting preventive health habits through free diagnostic screenings and personalized consultations.
Involvement
The Brief
Despite growing awareness, preventive healthcare remains underutilized across both low-income and urban populations. The objective of these camps was to make early detection accessible, highlight the importance of lifestyle management, and introduce participants to the Nirog Wellness program — a personalized health and nutrition solution built on continuous assessment and actionable insights.
Our Approach
Nirog designed the camps to serve as both diagnostic checkpoints and awareness touchpoints, integrating human interaction with smart data collection tools.
The Results
Across all three camps, Nirog demonstrated how accessible diagnostics and guided health interventions can create measurable community impact and sustained engagement.
These findings highlighted a striking insight — preventive healthcare awareness remains a critical need even among urban residents, underscoring the value of early diagnostics and lifestyle guidance.
